I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no KPI dashboard to tie it all together. I had the numbers, technically … but not the clarity. I wasn’t even sure which metrics mattered most. That’s when I started building…
Month: May 2025
Why you shouldn’t buy Instagram followers (& what experts say to do instead)
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can be tempting to take shortcuts wherever you can in order to expand…
Sales pipeline stages: My blueprint for what to look for at each stage
Well-defined sales pipeline stages allow reps to track their deals and nurture their prospect from lead to customer. Whether you’re just getting started in B2B sales management, want to improve your team’s performance with repeatable, proven practices, or anything in between, you need a sales pipeline in place. In this post, I’ve assembled a step-by-step…
Sales pipeline stages: My blueprint for what to look for at each stage
Well-defined sales pipeline stages allow reps to track their deals and nurture their prospect from lead to customer. Whether you’re just getting started in B2B sales management, want to improve your team’s performance with repeatable, proven practices, or anything in between, you need a sales pipeline in place. In this post, I’ve assembled a step-by-step…
Stop sending “just checking in” emails. Here are 22 alternatives for your follow-ups
Hi, it’s me again, just checking in. Following up. Circling back. Despite the temptation to try this easy follow-up opener, I never recommend that salespeople send “just checking in” emails. The simple reason? They don’t work. It feels like a guilt trip, and doesn’t add new value or pique the prospect’s curiosity. But that doesn’t…
Stop sending “just checking in” emails. Here are 22 alternatives for your follow-ups
Hi, it’s me again, just checking in. Following up. Circling back. Despite the temptation to try this easy follow-up opener, I never recommend that salespeople send “just checking in” emails. The simple reason? They don’t work. It feels like a guilt trip, and doesn’t add new value or pique the prospect’s curiosity. But that doesn’t…
How I get fired up for my cold calls, insights from my 18 years in sales (+ tips for reps)
When I was in 5th grade, I was voted “Most Reserved” in the yearbook at Dewey Elementary School in Cherry Hill, NJ. I had just moved back to Jersey after bouncing around SoCal. I was a shy kid, nervous about making new friends. No one would expect me to go into sales, a field that’s…
How I get fired up for my cold calls, insights from my 18 years in sales (+ tips for reps)
When I was in 5th grade, I was voted “Most Reserved” in the yearbook at Dewey Elementary School in Cherry Hill, NJ. I had just moved back to Jersey after bouncing around SoCal. I was a shy kid, nervous about making new friends. No one would expect me to go into sales, a field that’s…
Wiki vs. knowledge base – Exploring definitions, challenges, and benefits
When I worked at HubSpot Support, I frequently referenced our knowledge base for product documentation, troubleshooting steps, and how-to guides for assisting customers. I frequently referred to both our internal wiki and our knowledge base; although they have some similarities, there are some clear distinctions. If I needed a refresher on connecting an external domain…
Wiki vs. knowledge base – Exploring definitions, challenges, and benefits
When I worked at HubSpot Support, I frequently referenced our knowledge base for product documentation, troubleshooting steps, and how-to guides for assisting customers. I frequently referred to both our internal wiki and our knowledge base; although they have some similarities, there are some clear distinctions. If I needed a refresher on connecting an external domain…