As a freelance writer, I constantly learn about new industries and how they work. Lately, I’ve started to learn more about entrepreneurship through acquisition. In my former life as a Spanish teacher, private equity and acquisition entrepreneurship weren’t on my radar. Instead, I was more focused on learning to make the language more comprehensible. So,…
Month: May 2025
20 Crystal-clear FAQ page examples [+ How to make your own]
There’s nothing more frustrating than fumbling around a company’s website trying to find answers to your questions. Thankfully, most companies now have a Frequently Asked Questions — or FAQ page — section on their website. This page hosts answers to common questions and includes topics related to product or service usage, business hours, return policies,…
20 Crystal-clear FAQ page examples [+ How to make your own]
There’s nothing more frustrating than fumbling around a company’s website trying to find answers to your questions. Thankfully, most companies now have a Frequently Asked Questions — or FAQ page — section on their website. This page hosts answers to common questions and includes topics related to product or service usage, business hours, return policies,…
Why Replacing Human Salespeople with AI Is a Mistake for B2B Companies
AI can mimic voices, take orders, and even argue it’s human—but it still can’t build trust the way a real person can.
Why Replacing Human Salespeople with AI Is a Mistake for B2B Companies
AI can mimic voices, take orders, and even argue it’s human—but it still can’t build trust the way a real person can.
Survey Logic — How to Survey Your Audience and Unlock Real Insights
As a customer, I’ve taken plenty of surveys for my favorite brands, and the best ones always have survey logic. Before I started working on this post, I always assumed this flow was coincidental. The survey seemed to magically change based on my responses. Spoiler alert: that’s exactly what was happening. Thanks to survey logic,…
Survey Logic — How to Survey Your Audience and Unlock Real Insights
As a customer, I’ve taken plenty of surveys for my favorite brands, and the best ones always have survey logic. Before I started working on this post, I always assumed this flow was coincidental. The survey seemed to magically change based on my responses. Spoiler alert: that’s exactly what was happening. Thanks to survey logic,…
20 Creative Spring-Themed Sales Email Templates to Use
Last spring, I was hired to write emails for a client’s product launch promotion. Their last spring sale email campaign had bombed — open rates barely broke single digits, and their “fresh start” messaging got lost in a sea of similar sale emails. My job was clear: Write emails that people actually notice, open, and…
20 Creative Spring-Themed Sales Email Templates to Use
Last spring, I was hired to write emails for a client’s product launch promotion. Their last spring sale email campaign had bombed — open rates barely broke single digits, and their “fresh start” messaging got lost in a sea of similar sale emails. My job was clear: Write emails that people actually notice, open, and…
How I create representative samples when running surveys
Talking about statistics and representative samples might not sound like the most exciting topic. I can get it. But stick with me, because getting this right is hands down the most critical part of making smart, customer-focused decisions. Through my years of working with customer data – sometimes learning the hard way – I’ve landed…