Talking about statistics and representative samples might not sound like the most exciting topic. I can get it. But stick with me, because getting this right is hands down the most critical part of making smart, customer-focused decisions. Through my years of working with customer data – sometimes learning the hard way – I’ve landed…
Month: May 2025
How close-ended questions shape your survey results
If you’re creating a survey, you may be wondering whether to use open-ended or close-ended questions. While both question types offer their own benefits, the right question type for your survey will largely depend on the type of data and outcomes you’re looking for. I’ve found that while many surveys include a combination of both…
How close-ended questions shape your survey results
If you’re creating a survey, you may be wondering whether to use open-ended or close-ended questions. While both question types offer their own benefits, the right question type for your survey will largely depend on the type of data and outcomes you’re looking for. I’ve found that while many surveys include a combination of both…
What the buyer’s journey looks like in 2025: Action-packed insights from 4 major studies
The modern buyer’s journey is far from linear. It’s complex. It’s unpredictable. And it’s constantly evolving. But that complexity shouldn’t discourage you. I think successful businesses today are the ones that have the ability to adapt and connect with buyers at every stage. In this article, I’ll dive into the latest buyer’s journey statistics and…
What the buyer’s journey looks like in 2025: Action-packed insights from 4 major studies
The modern buyer’s journey is far from linear. It’s complex. It’s unpredictable. And it’s constantly evolving. But that complexity shouldn’t discourage you. I think successful businesses today are the ones that have the ability to adapt and connect with buyers at every stage. In this article, I’ll dive into the latest buyer’s journey statistics and…
I dug through help desk knowledge base examples — Here are my favorites and how they get results
When I encounter a tech issue, my first move is to search Google for a knowledge base or other self-service resources. In studying dozens of knowledge base examples, I’ve discovered that I’m not alone. Over 67% of customers prefer using a knowledge base rather than talking to a customer service representative. As a former support…
I dug through help desk knowledge base examples — Here are my favorites and how they get results
When I encounter a tech issue, my first move is to search Google for a knowledge base or other self-service resources. In studying dozens of knowledge base examples, I’ve discovered that I’m not alone. Over 67% of customers prefer using a knowledge base rather than talking to a customer service representative. As a former support…
How AI Can Unlock Customer Insights [+Expert Tips]
I’ll be honest. My use of AI for customer insights is straightforward: I use ChatGPT to understand audience pain points and create targeted content from there. But some push the boundaries and use AI to revolutionize how companies understand and serve their customers. From product managers tweaking features based on usage data to customer experience…
How AI Can Unlock Customer Insights [+Expert Tips]
I’ll be honest. My use of AI for customer insights is straightforward: I use ChatGPT to understand audience pain points and create targeted content from there. But some push the boundaries and use AI to revolutionize how companies understand and serve their customers. From product managers tweaking features based on usage data to customer experience…
Growing Pains: The Problems Plaguing Startups and How to Solve Them
Starting up a business — piece of cake. Keeping it going past the first year … not so much. If you‘re like me, you’re an entrepreneurial spirit who wishes to have her cake (business) and eat it too (turn a healthy profit). Unfortunately, it’s not always smooth sailing. The small business owners I’ve seen succeed…