Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” With a focus on multi-step research tasks and more source transparency, this new capability promises to deliver data-rich reports with applications in a variety of industries. Let’s explore what…
Month: June 2025
Are blogs dead? I asked 10 marketing experts
Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?” It’s a fair question. After all, platforms evolve and audience habits shift. But the idea that blogs are irrelevant today? That’s a myth I was eager to investigate….
41 Instagram features, hacks, & tips everyone should know about [new data]
I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way to success in this game. And that’s especially true regarding marketing on a highly visual platform like Instagram. In my experience, it takes dedication, consistency, and hard work to build a…
Knowledge management vs. knowledge bases — What works best, from a service pro
I distinctly recall one quarter at Skybound Entertainment. We’d hit a sweet spot — successful Kickstarters, ecommerce campaigns, and new game releases meant rapid growth. Fantastic, right? Except our support channels were utterly swamped with a sizable surge in tickets practically overnight. We had a knowledge base full of FAQs and troubleshooting guides for our…
Knowledge management vs. knowledge bases — What works best, from a service pro
I distinctly recall one quarter at Skybound Entertainment. We’d hit a sweet spot — successful Kickstarters, ecommerce campaigns, and new game releases meant rapid growth. Fantastic, right? Except our support channels were utterly swamped with a sizable surge in tickets practically overnight. We had a knowledge base full of FAQs and troubleshooting guides for our…
36 landing page examples + conversion secrets from HubSpot strategists
Pretty landing page examples are nice to look at, but let’s be real: You want yours to convert well — which is exactly what these landing page examples do. I’ve gathered 36 of the best landing page examples on the internet, including ones from HubSpot’s talented Channel Monetization and Conversion Rate Optimization teams. And of…
Behind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)
LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to go viral on LinkedIn. Rather than simply guessing what might work, I took a data-driven approach, scraping posts and analyzing what drives engagement. What I discovered was surprising (and depressing): The most successful posts are…
Discrepancies experienced by Black content creators [new data + expert insights]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your success. This piece is…
What you’re doing wrong in your marketing emails [according to an email expert]
One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive. This week, I’ve got three lessons I just couldn’t waste from the most-shared interview in the history of Masters in Marketing. Email marketing expert Jay Schwedelson…
These AI workflows can 10X your marketing productivity [+ video]
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they’ve found workflows that maximize their productivity, save time, and act as the perfect automated assistant. If you‘re looking for workflows that make your work life easier, you’ve come…