AI isn’t the biggest hurdle for sales teams anymore — that’s what I learned after speaking with several sales professionals. As 2025 unfolds, I’m seeing a clear shift in where sales leaders are putting their focus. Pipeline growth and revenue performance are taking center stage — 64% of sales leaders told us that’s their top…
Month: June 2025
Internal knowledge base: What it is and how to implement it
This might be a strange personality quirk, but I love systems and processes — especially when they’re stored in a well-organized internal knowledge base. I’ve created training documents, where there were previously none, for my replacement when I was leaving several jobs. You can imagine how excited I was to join a company like HubSpot,…
Internal knowledge base: What it is and how to implement it
This might be a strange personality quirk, but I love systems and processes — especially when they’re stored in a well-organized internal knowledge base. I’ve created training documents, where there were previously none, for my replacement when I was leaving several jobs. You can imagine how excited I was to join a company like HubSpot,…
Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more
“I tried using AI for our marketing content, but it just doesn’t sound like us.” I hear this constantly from marketing leaders who’ve experimented with AI tools only to get results that feel generic or off-brand. The problem? Most are approaching AI wrong, treating sophisticated technology like a vending machine. Insert prompt. Receive output. Hope…
How to run a marketing campaign on a tight budget [expert tips & free tools]
Limited marketing budgets make marketers think creatively to get the most out of every cent. And those who see room for business growth rather than constraint create outstanding low-budget advertising campaigns. Surprisingly, many budget-friendly marketing ideas deliver a better return on investment than those that cost top dollar. The proof follows. I spoke to global…
Website Marketing Report 2025: HubSpot research + insights from Canva & Semrush
If you’re a marketer in charge of strategy, content, or management of your company’s website — this report is for you. As HubSpot’s Website Blog editor, I need to keep my finger on the pulse of all things websites and marketing, and things are changing fast.
The 15 best demographic examples & questions to use in your next survey
Demographic questions might seem personal, but they’re essential if you want to truly understand your customers. Asking about things like age, location, gender, ethnicity, or job status helps you segment your audience and tailor your message to what matters most. Gathering this information is a little tricky. I’m not lining up to tell brands my…
The 15 best demographic examples & questions to use in your next survey
Demographic questions might seem personal, but they’re essential if you want to truly understand your customers. Asking about things like age, location, gender, ethnicity, or job status helps you segment your audience and tailor your message to what matters most. Gathering this information is a little tricky. I’m not lining up to tell brands my…
Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy
Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” With a focus on multi-step research tasks and more source transparency, this new capability promises to deliver data-rich reports with applications in a variety of industries. Let’s explore what…
Are blogs dead? I asked 10 marketing experts
Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?” It’s a fair question. After all, platforms evolve and audience habits shift. But the idea that blogs are irrelevant today? That’s a myth I was eager to investigate….