Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable product integrations, 3.3M views on X. I almost couldn’t believe it was completely AI-generated content. An AI film-maker co-wrote the script with Gemini, generated Veo-3 prompts and videos, and edited clips on Capcut, all with a budget of just $2,000….
Month: July 2025
5 best investment management CRMs in 2025
Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting cycles, and strict compliance rules — all of which require special consideration. To stay competitive, modern firms need investment management CRMs that support fundraising, investor communications, and regulatory workflows and can grow with them. Whether…
5 best CRMs for gym businesses in 2025
Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital experiences, gyms need robust customer relationship management (CRM) systems to handle everything from lead nurturing to membership retention. Gold’s Gym SoCal achieved its best six months of sales in history after implementing HubSpot’s unified CRM…
Buyer’s journey vs. customer’s journey — what makes these paths different, and where they intersect
When I first started consulting for B2B SaaS companies, I made the mistake of thinking the buyer journey and the customer journey were basically the same thing — just two sides of the same funnel. They aren’t. I learned the hard way when a client’s churn rate quietly climbed even as new deals kept coming…
Accounting basics that will help your business grow better
Most sales pros think their job ends when the deal is signed. But if you don’t understand how those deals affect your company’s bottom line, you’re selling blind. When I studied accounting in college, I didn’t realize how useful it would be later on as a solopreneur. But now? It’s helped me price projects more…
35 best contact us pages you’ll want to copy [+ templates]
In my time working in customer experience, I’ve learned that customers must be able to contact you when they want to. If they can’t, chances are they’re going to be pretty unhappy. This is why having a great “Contact Us” page on your company’s website is so important. By providing an easy-to-navigate Contact Us page,…
I tested 5 AI cold email generators, here’s what I found
Before starting my career in marketing, I was a business development admin for a relatively large local college. Part of my role was to generate sign-ups for apprenticeships and short courses from local businesses across different sectors. I did this by cold calling (oh, the humanity!), good ol’-fashioned mailouts, face-to-face visits, and email outreach. Like…
How AI business analytics can level up your data game (+ expert tips)
I’ve adopted AI into many parts of my business, particularly in marketing and operations. Yet, I wasn’t making the most of what AI could bring to my business. I hadn’t considered AI’s role in business analytics. I spoke to business founders, marketers, and data analysts to learn more about how AI business analytics allows for…
5 best CRMs for real estate businesses in 2025
Managing relationships in real estate is more than just remembering names and dates — it’s about nurturing trust through every stage of the buying or selling journey. However, with high volumes of leads, complex transactions, and long sales cycles, real estate businesses’ CRM needs are uniquely demanding. Real estate professionals rely heavily on innovative tools…
HubSpot Service Hub pricing guide — plans that help service teams thrive
HubSpot Service Hub empowers support teams with the tools they need to resolve issues faster and retain more customers. With 72% of customers reporting faster ticket resolution and 28% more closed tickets after switching to Service Hub, HubSpot delivers results at scale. Plus, with 1,500+ apps integrations — including Aircall, JIRA, Microsoft Teams, and Zendesk…