A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3 minutes. That’s 180 seconds, y’all. It took longer than that to write this intro. Brandon Smithwrick, Kickstarter’s then-director of content and creative, told me more about this campaign, which ultimately raised over $2 million. The…
Month: September 2025
I tried 8 AI project management tools to see if they’re worth it
Choosing the right AI project management tool for your team can help you save hundreds (even thousands) of dollars per year. I’ve managed projects across a variety of businesses — scrappy startups, agencies with 50+ team members, and enterprises like Dell. Regardless of the company’s scale, I noticed a common problem: rapid growth without proper…
How to get sponsored on Instagram [what 500+ social media marketers are looking for]
At my job at Nickelodeon, I’m fortunate enough to get to work with a variety of influencers and creators — from family influencers focusing on parenthood to beauty influencers to comedy sketch creators. You’d be surprised to see that they don’t all have millions of followers; many are macro and micro-influencers with anywhere from 10,000…
How to write an effective communication plan [+ templates]
An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments pile up as others vent their frustrations and feed the frenzy. Welcome to a social media communication crisis. How do you respond? You can’t predict every challenge, but you can expect moments…
The future of marketing isn’t humans vs. AI — it’s humans with AI
Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your site. But here‘s what’s crazy: The same AI…
I tested 8 AI tools for graphic design — here are my prompts, results, and recommendations
My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am not the best designer. Far from it. However, tools like Photoshop and Canva helped me create decent graphics by editing my way through their premium templates. Even with these shortcuts, it was still a lot…
The top search engines other than Google [+ some you might not expect]
Google remains the top search engine, with a significant market share of more than 89%. This means that 89% of all searches take place on Google. And if this is true, why do marketers need to think about alternative search engines? I think there are two main reasons. Firstly, search is changing. Below, I share…
Why creator marketing works for any business [Tips from a creator consultant]
It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave about how bangin’ your pot pie is? Mazel tov! You’re doing influencer marketing. “‘Influencer’ is just a general category for anyone that is able to get an audience to take…