Higher education institutions face unique communication challenges in 2025. Between recruiting prospective students, engaging current learners, maintaining alumni relationships, and coordinating with faculty, colleges and universities need robust email marketing solutions that can handle complex, multi-audience campaigns while delivering personalized experiences at scale. Email marketing remains the most preferred communication channel for prospective students during…
Month: October 2025
AI vs. human customer service: When to use each approach
Consumers’ reactions after engaging with AI-powered customer chatbots are unpredictable and fuel a clear debate: AI vs. human customer service. What should businesses choose? On the one hand, 85% of service leaders told HubSpot that AI is transforming the customer experience. 77% of teams already use it, with 92% seeing faster response times and 86%…
AI for website performance monitoring: Top tools to optimize for conversions
Using AI for website performance monitoring is not just for web developers. As a marketer, I rely on all sorts of tools to check my websites’ performance and ensure they’re loading fast and functioning as expected. The cost of not doing so? Missed leads, hampered conversion rates, and lost revenue.
Automated knowledge base suggestions that reduce repeat tickets for subscription businesses
Reps who have worked in high-volume support environments say that the biggest point of frustration is answering the same questions again and again. An automated knowledge base can reduce that friction. I’ve seen the benefits firsthand. Early in my career, I manually answered hundreds of billing and access questions every week. The game changed once…
Personalization in AI prospecting: What actually works
The market is flooded with tools that promise “personalization at scale.” But in reality, most solutions just slap tokens into templates and call it personalization. No wonder prospect email reply rates hover around 1-5%. Prospects can sense the automation. Real personalization in AI prospecting means using relevant, real-time data to craft outreach that speaks to…
Starting a new business? Here are the AI tools I would use when building from scratch
Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure often comes down to how quickly you can execute. You need to understand your market and know how to scale your operations. AI tools can help you get off the ground. If I had to…
Why SurveyMonkey’s Marketing Leader Says Your Foundation Is Broken
The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday. With reckless optimism and zero follow-through. But Katie Miserany, SurveyMonkey’s Chief Communication Officer and SVP of Marketing, thinks the real problem isn’t AI — it’s that most marketers have forgotten a fundamental truth: Just…
Why most go-to-market playbooks fail internationally — and what to do instead
I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what still holds today — is how quickly things break down when people assume their way of working is universal. Fast‑forward nearly three decades, after leading international growth at HubSpot and advising companies from Google to…
Tracking customer effort score improves satisfaction — why your CES matters from first touchpoint to last support ticket
Customer Effort Score (CES) has become a cornerstone for measuring friction across the customer journey. In fact, customer effort varies by journey stage, which means companies need unified tracking from first touch through renewal. When companies have this information, they gain clarity to address blockers and refine every touchpoint. Companies can track CES across pre-sales,…
AI email subject lines that drive 3x more revenue and actually convert [+ exclusive insights]
Email subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most marketers still rely on gut instinct and basic A/B testing to choose them. What if you could predict which subject lines will resonate with your audience before hitting send? AI email subject line optimization makes this possible…