TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale. The best tools integrate with your CRM, unify customer data, and support secure, governed workflows. To choose the right solution, focus on proven use cases, integration depth, governance controls, and measurable ROI. Start with…
Month: October 2025
AI website content vs manual content writing: What marketers need to know
As a former journalist and current HubSpot blog staff writer, I admit it feels awkward to publish my thoughts on AI website content versus manual content writing. I’m torn. After all, I have my foot in two worlds: one with writers decrying the use of their work to train AI without their permission, another with tech…
Can music influence what we buy? To find out, I dove into the psychology of music
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the psychology of music. Back in 1997, the researchers stocked an English supermarket with four types of French and German wines, all similarly matched in cost, dryness, and sweetness. For two…
How professional services firms can transition from spreadsheets to a CRM with automated sales pipelines
Especially in the age of AI, professional services firms are in the business of relationships. People work with people, and once a certain bar of expertise is met, closing sales requires trust and a deep understanding of the people on the other side of the table. Despite this need, many organizations still rely on spreadsheets…
Making website maintenance faster: How teams can save time with a headless CMS
How much time do you spend on routine CMS maintenance? For many teams, the answer is close to 40 hours a month, an entire work week lost to updating plugins, patching security vulnerabilities, and troubleshooting conflicts.
Best practices for answer engine optimization (AEO) marketing teams can’t ignore
A few months back, I was having a bit of a professional identity crisis — and it was all thanks to answer engine optimization (AEO) best practices. Before 2024, I spent the better part of a decade focused on topping search engine result pages, and, frankly, I was great at it. I knew the ins and…
Married at 28, divorcing at 29 — how I learned to own the narrative
At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the journey. Over 10 million people watched my “Get Married With Me” video across my platforms. It was one of the most beautiful moments of my life, magnified…
A guide on real-time sentiment analysis for enterprise support teams
With the cost of enterprise software continuing to rise, renewal conversations have become more complicated than ever. Because of this, every customer interaction matters, and keeping customers happy becomes critical to retaining business. Leveraging real-time sentiment analysis for enterprise-level support teams can help businesses meet the growing demand of today’s software customers. By surfacing negative…
Sales playbook automation for companies with 3+ product lines and vertical-specific messaging
In fast-moving markets, static sales playbooks aren‘t just outdated — they can be a massive liability. When sales reps can’t quickly access messaging tailored to their prospect’s industry and use case, they generalize their selling approach. In turn, deals stall, and competitors with more targeted approaches win. This problem scales exponentially with product complexity. To…
Machine learning in email marketing: What drives revenue growth (and what doesn’t)
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue. You can unify your CRM data and automate workflows to use ML for dynamic personalization, send-time optimization, and predictive lead scoring without a data science team. Email marketing has evolved from…