Local website builders help small businesses create websites optimized for local search without any technical knowledge. Unlike regular website builders, these platforms include local-specifi
Month: January 2026
AI search visibility: The playbook for marketers
AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity. Unlike traditional SEO, which
Why You Should Reject Sales Titles and Embrace the Role of Sales Expert
The Problem with Traditional Sales Titles
Many professionals go by titles like BDR, SDR, Account Manager, or Sales Rep. While common, these roles often reduce sales professionals to act
Red Ocean Strategies
1. Be the Value Creator, Not a Vendor
In Eat their Lunch, you will find that you are the value. Your conversation is valuable for your prospective clients. Let your competitors fail to win d
Top content marketing automation tools & how to implement them
A few years ago, a small content team could execute a content strategy with design, scheduling, and reporting tools. But the landscape has changed. Teams are now producing more content than e
How to let customers know about a price increase (without losing them), according to pros
I remember the first time I had to communicate a price increase in a SaaS environment. I was part of the support leadership at Greenhouse Software, right in the middle of a major project to r
7 AI-generated website examples & how to build your own
AI website builders transform the traditional web development process by generating functional sites in minutes instead of weeks. Modern AI platforms analyze business requirements, generate l
Marketing efficiency ratio: How to calculate and improve yours
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend for a defined p
AI search strategy: A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands to quote when they answer. An AI search