Consumers’ reactions after engaging with AI-powered customer chatbots are unpredictable and fuel a clear debate: AI vs. human customer service. What should businesses choose? On the one hand,
Month: February 2026
Customer service philosophy: Creating one that your team believes in (+ Examples)
Every company wants to deliver an efficient, positive support experience with every customer interaction. However, many still struggle with inconsistent service due to a disconnect between th
B2B Sales Triangulation Strategy
This strategy is for you if your clients argue with you about your pricing. When I was selling light industrial staffing, my clients would ask for a lower markup, even though temporaries were
What Is a Sales Maturity Model?
A sales maturity model is a structured approach that helps sales organizations grow revenue by moving clients through progressive stages of value. Instead of selling once and moving on, the s
What is an attribution window in marketing? What marketers need to know
An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can be credited for a conversion. Window length directly aff
Personalized customer experience: Strategies that actually work
Personalized customer experience tailors every interaction to individual customer preferences, behaviors, and history, creating seamless journeys that feel relevant and anticipatory rather th
Best website builder for SEO: Which wins for organic growth?
If you’re Googling for the “best website builder for SEO,” let me save you time and reveal what many blogs and forums are going to tell you (because I have done the same search myself m
Enterprise contact management vs. basic CRM: Key differences [+ recommended tools]
Every business needs to manage customer data. There are two main tools that can help: basic CRMs and enterprise contact management. Basic CRMs are more about digitizing lists, while enterpris
On Constant Learning
I didn’t spend a lot of time in high school. Most days found me walking miles to the banquet restaurant where I washed dishes. I stayed there until it was time to close the kitchen, walking h
What is a customer portal? Best tools for growing businesses
A customer portal is a secure website where customers can log in to view and manage support tickets, access a knowledge base, and update their account information. It also lets them engage wi