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When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage. Here‘s what I knew from the trenches: Most people aren’t…

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies. That’s how Barbara Jovanovic of Startup Cookie used to operate. She’s now built a streamlined operation that generates six figures annually with a tech stack that costs…

SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice of optimizing content for AI-driven engines such as ChatGPT or Perplexity. If we want our content to reach the right people, we need to adapt. There’s no need to throw…

I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no KPI dashboard to tie it all together. I had the numbers, technically … but not the clarity. I wasn’t even sure which metrics mattered most. That’s when I started building…

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can be tempting to take shortcuts wherever you can in order to expand…