One of the first real jobs I landed as a B2B content writer was summarizing a couple of campaign reports for a product adoption platform. I’ll be honest — I was terrified. Coming from a fiction-writing background, I was way more comfortable describing things in detail. Summarizing? Not my strong suit. Every time I heard…
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5 best CRMs for HVAC businesses in 2025
Running an HVAC business means juggling emergency calls, seasonal demand spikes, and multi-visit jobs that can span weeks. You’re dealing with a technician shortage, meanwhile customers expect rapid response times when their AC fails or their furnace breaks. Customer relationship management (CRM) software solves these challenges by centralizing customer data, automating routine tasks, and streamlining…
How purchase orders streamline your business — what to know and how to get started
Purchase order numbers. I wonder how many invoices I’ve added PO numbers to in my years as a freelance business reporter. That number may be in the thousands. I’ve seen just as many POs as an online shopper. And, I’ve benefited. Having the correct PO number on my invoice means I get paid a lot…
Creating an effective business development plan from concept to execution
I distinctly remember a meeting when our sales and marketing teams brainstormed how to grow the business: “We need more leads,” echoed the sales team. “No, we don’t. We need to learn to close better,” said the CMO. “Wait, what’s the actual plan?” said the confused voice in my head. Everyone was brewing with ideas…
What is an editorial calendar? My guide to building one [examples + templates]
A few years ago, I inherited a content calendar that was really just a Google Sheet — no dates, no owners, and half the cells completely empty. I spent two straight weeks trying to untangle what was going live, what was already published, and what somehow didn’t exist at all. That experience made it painfully…
What a decade in SEO taught me about keyword research that works
Keyword research is changing. The rise of AI search and content discovery through platforms like TikTok means people aren’t clicking through to websites as much as they used to. You can rank at the top of Google and still get zero clicks because AI Overviews are now answering queries directly in the SERP. But in…
5 best CRMs for HR businesses in 2025
Human Resources firms face a unique set of challenges when managing client relationships. From tracking candidate pipelines and coordinating with hiring managers to managing client accounts and compliance documentation, HR workflow is multifaceted and high-touch. Traditional tools like spreadsheets or generic databases quickly fall short when firms scale, leaving communication gaps, workflow inefficiencies, and lost…
7 best CRMs for roofing businesses in 2025
Running a roofing business is tough. You’re juggling estimates, managing crews, and trying to keep customers happy. On top of that, most roofing companies struggle to find a CRM that works for their unique needs. Roofing CRM challenges are different from those in other industries. You need tools that handle weather delays, insurance claims, and…
5 best CRMs for landscaping businesses in 2025
Landscaping companies juggle seasonal crews, multiple job sites, and weather-dependent schedules — all while trying to track customer communications, quotes, and service histories. That’s a tough job, and without the right software to stay organized, you may miss opportunities and lose revenue. You need a flexible CRM that matches your daily reality. A CRM built…
5 best CRMs for mortgage businesses in 2025
As a mortgage professional, your livelihood depends on leads — how well you generate, capture, manage, and nurture them. And at some point, those spreadsheets just don’t cut it anymore. A CRM can help you with almost all of those aspects (depending on the CRM), which is why choosing the best mortgage CRM is crucial….