AI can mimic voices, take orders, and even argue it’s human—but it still can’t build trust the way a real person can.
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Survey Logic — How to Survey Your Audience and Unlock Real Insights
As a customer, I’ve taken plenty of surveys for my favorite brands, and the best ones always have survey logic. Before I started working on this post, I always assumed this flow was coincidental. The survey seemed to magically change based on my responses. Spoiler alert: that’s exactly what was happening. Thanks to survey logic,…
Survey Logic — How to Survey Your Audience and Unlock Real Insights
As a customer, I’ve taken plenty of surveys for my favorite brands, and the best ones always have survey logic. Before I started working on this post, I always assumed this flow was coincidental. The survey seemed to magically change based on my responses. Spoiler alert: that’s exactly what was happening. Thanks to survey logic,…
20 Creative Spring-Themed Sales Email Templates to Use
Last spring, I was hired to write emails for a client’s product launch promotion. Their last spring sale email campaign had bombed — open rates barely broke single digits, and their “fresh start” messaging got lost in a sea of similar sale emails. My job was clear: Write emails that people actually notice, open, and…
20 Creative Spring-Themed Sales Email Templates to Use
Last spring, I was hired to write emails for a client’s product launch promotion. Their last spring sale email campaign had bombed — open rates barely broke single digits, and their “fresh start” messaging got lost in a sea of similar sale emails. My job was clear: Write emails that people actually notice, open, and…
How I create representative samples when running surveys
Talking about statistics and representative samples might not sound like the most exciting topic. I can get it. But stick with me, because getting this right is hands down the most critical part of making smart, customer-focused decisions. Through my years of working with customer data – sometimes learning the hard way – I’ve landed…
How I create representative samples when running surveys
Talking about statistics and representative samples might not sound like the most exciting topic. I can get it. But stick with me, because getting this right is hands down the most critical part of making smart, customer-focused decisions. Through my years of working with customer data – sometimes learning the hard way – I’ve landed…
How close-ended questions shape your survey results
If you’re creating a survey, you may be wondering whether to use open-ended or close-ended questions. While both question types offer their own benefits, the right question type for your survey will largely depend on the type of data and outcomes you’re looking for. I’ve found that while many surveys include a combination of both…
How close-ended questions shape your survey results
If you’re creating a survey, you may be wondering whether to use open-ended or close-ended questions. While both question types offer their own benefits, the right question type for your survey will largely depend on the type of data and outcomes you’re looking for. I’ve found that while many surveys include a combination of both…
What the buyer’s journey looks like in 2025: Action-packed insights from 4 major studies
The modern buyer’s journey is far from linear. It’s complex. It’s unpredictable. And it’s constantly evolving. But that complexity shouldn’t discourage you. I think successful businesses today are the ones that have the ability to adapt and connect with buyers at every stage. In this article, I’ll dive into the latest buyer’s journey statistics and…