The modern buyer’s journey is far from linear. It’s complex. It’s unpredictable. And it’s constantly evolving. But that complexity shouldn’t discourage you. I think successful businesses today are the ones that have the ability to adapt and connect with buyers at every stage. In this article, I’ll dive into the latest buyer’s journey statistics and…
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I dug through help desk knowledge base examples — Here are my favorites and how they get results
When I encounter a tech issue, my first move is to search Google for a knowledge base or other self-service resources. In studying dozens of knowledge base examples, I’ve discovered that I’m not alone. Over 67% of customers prefer using a knowledge base rather than talking to a customer service representative. As a former support…
I dug through help desk knowledge base examples — Here are my favorites and how they get results
When I encounter a tech issue, my first move is to search Google for a knowledge base or other self-service resources. In studying dozens of knowledge base examples, I’ve discovered that I’m not alone. Over 67% of customers prefer using a knowledge base rather than talking to a customer service representative. As a former support…
How AI Can Unlock Customer Insights [+Expert Tips]
I’ll be honest. My use of AI for customer insights is straightforward: I use ChatGPT to understand audience pain points and create targeted content from there. But some push the boundaries and use AI to revolutionize how companies understand and serve their customers. From product managers tweaking features based on usage data to customer experience…
How AI Can Unlock Customer Insights [+Expert Tips]
I’ll be honest. My use of AI for customer insights is straightforward: I use ChatGPT to understand audience pain points and create targeted content from there. But some push the boundaries and use AI to revolutionize how companies understand and serve their customers. From product managers tweaking features based on usage data to customer experience…
Growing Pains: The Problems Plaguing Startups and How to Solve Them
Starting up a business — piece of cake. Keeping it going past the first year … not so much. If you‘re like me, you’re an entrepreneurial spirit who wishes to have her cake (business) and eat it too (turn a healthy profit). Unfortunately, it’s not always smooth sailing. The small business owners I’ve seen succeed…
Growing Pains: The Problems Plaguing Startups and How to Solve Them
Starting up a business — piece of cake. Keeping it going past the first year … not so much. If you‘re like me, you’re an entrepreneurial spirit who wishes to have her cake (business) and eat it too (turn a healthy profit). Unfortunately, it’s not always smooth sailing. The small business owners I’ve seen succeed…
I Learned How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data]
Have you ever wondered what sets top sales performers apart from the rest? I know I have … maybe too much. Anyway, I used to think that “thing” was a well-curated mix of charm, confidence, and a little luck. But after doing some further research, I discovered there’s much more to the story than I…
I Learned How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data]
Have you ever wondered what sets top sales performers apart from the rest? I know I have … maybe too much. Anyway, I used to think that “thing” was a well-curated mix of charm, confidence, and a little luck. But after doing some further research, I discovered there’s much more to the story than I…
7 Discovery Call Mistakes Successful Sales Reps Avoid — and What They Do Instead, According to Experts
Discovery calls seem straightforward: learn about your prospect and present your solution. But in reality, they derail more often than they succeed. I’ve been there — watching a prospect’s energy fade as I talked too much, only to receive a polite “we’ll think about it” before they disappeared forever. The truth? Most sales professionals unknowingly…