My transformation from serving customers to nurturing a community didn’t happen overnight. It started with a crisis. Gymshark’s infamous Black Friday 2015 catastrophe happened during my first week: Our website crashed on one of the busiest shopping days of the year. Orders failed. Customer support lit up. Social media exploded. We were trending — but…
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These AI workflows can 10X your marketing productivity [+ video]
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they’ve found workflows that maximize their productivity, save time, and act as the perfect automated assistant. If you‘re looking for workflows that make your work life easier, you’ve come…
13 Professional Sales Email Signature Examples That Work in 2025
I’ll admit it — I didn’t always put much thought into my sales email signature. Early in my career, my email sign-off was just my name. After reading countless emails from prospects and peers, I realized I often start reading an email at the bottom, with a quick glance at the sender’s signature to learn…
13 Professional Sales Email Signature Examples That Work in 2025
I’ll admit it — I didn’t always put much thought into my sales email signature. Early in my career, my email sign-off was just my name. After reading countless emails from prospects and peers, I realized I often start reading an email at the bottom, with a quick glance at the sender’s signature to learn…
Pipeline Management Training 101 — Everything You Need to Know
Pipeline management training (or sales pipeline training) can increase your sales manager’s effectiveness. It can also provide the necessary structure and knowledge to help sales teams improve their account management processes. Better sales management coupled with robust account-led processes puts your company on track to meet and even exceed revenue goals. Sounds too good to…
Pipeline Management Training 101 — Everything You Need to Know
Pipeline management training (or sales pipeline training) can increase your sales manager’s effectiveness. It can also provide the necessary structure and knowledge to help sales teams improve their account management processes. Better sales management coupled with robust account-led processes puts your company on track to meet and even exceed revenue goals. Sounds too good to…
OpenAI secretly launched a sales agent — here are the details
In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm in the sales industry. The short demo, which isn’t available yet, was for an AI sales agent. This AI agent can perform autonomous tasks to help sales teams qualify, enrich,…
Does Cold Calling Have a Place in the Future of Sales? Here’s What One Sales Pro Sees Down the Line
Ask any salesperson with some gray hairs if cold calling works, and they’ll probably tell you to smile and dial. That’s because cold calling indeed “works.” If you spend enough time calling, you’ll book a meeting. With enough meetings, you’ll make a sale. But, everything has an opportunity cost. Time spent cold calling is time…
Does Cold Calling Have a Place in the Future of Sales? Here’s What One Sales Pro Sees Down the Line
Ask any salesperson with some gray hairs if cold calling works, and they’ll probably tell you to smile and dial. That’s because cold calling indeed “works.” If you spend enough time calling, you’ll book a meeting. With enough meetings, you’ll make a sale. But, everything has an opportunity cost. Time spent cold calling is time…
How to conduct survey analysis like a data pro [all my tips + secrets]
I’ll be the first to admit that I wish survey data could sort and analyze itself. Unfortunately, it does not (yet?). So, you’ll need a dedicated survey analysis data team to sift through survey results and highlight key trends and behaviors for your marketing, sales, and customer service teams. In this post, I’ll break down…