As an experienced customer success manager, I know that two of the major reasons customers churn are that they don’t understand how to use your product or they don’t see value from it quickly enough. This is precisely why customer onboarding is so critical. Without proper onboarding, customers can get frustrated and disengaged. In fact,…
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Customer onboarding: Strategy & best practices to reduce churn
As an experienced customer success manager, I know that two of the major reasons customers churn are that they don’t understand how to use your product or they don’t see value from it quickly enough. This is precisely why customer onboarding is so critical. Without proper onboarding, customers can get frustrated and disengaged. In fact,…
Meeting Minutes Matter — My Tips and Tricks for Note-Taking
I have taken my fair share of notes as a senior coordinator (and former assistant and coordinator). For most of my career thus far, I’ve taken notes in at least half of the meetings I’ve been in. At roughly one page of notes per meeting, 20 meetings a week for five years, that’s … a…
Meeting Minutes Matter — My Tips and Tricks for Note-Taking
I have taken my fair share of notes as a senior coordinator (and former assistant and coordinator). For most of my career thus far, I’ve taken notes in at least half of the meetings I’ve been in. At roughly one page of notes per meeting, 20 meetings a week for five years, that’s … a…
Entrepreneurship through acquisition: When and why this innovation strategy works
As a freelance writer, I constantly learn about new industries and how they work. Lately, I’ve started to learn more about entrepreneurship through acquisition. In my former life as a Spanish teacher, private equity and acquisition entrepreneurship weren’t on my radar. Instead, I was more focused on learning to make the language more comprehensible. So,…
Entrepreneurship through acquisition: When and why this innovation strategy works
As a freelance writer, I constantly learn about new industries and how they work. Lately, I’ve started to learn more about entrepreneurship through acquisition. In my former life as a Spanish teacher, private equity and acquisition entrepreneurship weren’t on my radar. Instead, I was more focused on learning to make the language more comprehensible. So,…
20 Crystal-clear FAQ page examples [+ How to make your own]
There’s nothing more frustrating than fumbling around a company’s website trying to find answers to your questions. Thankfully, most companies now have a Frequently Asked Questions — or FAQ page — section on their website. This page hosts answers to common questions and includes topics related to product or service usage, business hours, return policies,…
20 Crystal-clear FAQ page examples [+ How to make your own]
There’s nothing more frustrating than fumbling around a company’s website trying to find answers to your questions. Thankfully, most companies now have a Frequently Asked Questions — or FAQ page — section on their website. This page hosts answers to common questions and includes topics related to product or service usage, business hours, return policies,…
Survey Logic — How to Survey Your Audience and Unlock Real Insights
As a customer, I’ve taken plenty of surveys for my favorite brands, and the best ones always have survey logic. Before I started working on this post, I always assumed this flow was coincidental. The survey seemed to magically change based on my responses. Spoiler alert: that’s exactly what was happening. Thanks to survey logic,…
Survey Logic — How to Survey Your Audience and Unlock Real Insights
As a customer, I’ve taken plenty of surveys for my favorite brands, and the best ones always have survey logic. Before I started working on this post, I always assumed this flow was coincidental. The survey seemed to magically change based on my responses. Spoiler alert: that’s exactly what was happening. Thanks to survey logic,…