Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even emojis — everything counts. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Not surprisingly, 52% of job seekers say the…
Category: Marketing
How Privy’s former CMO learned to love low-budget, scrappy marketing
If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days of my career to my time at Drift — came from moments when there was…
8 steps to build your account-based marketing strategy [+ recommended tools]
In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted time trying to market to unqualified leads who aren’t the right fit for your business. You can move straight into the phases of engaging and delighting your target accounts. Talk about efficiency, right?…
Here are the most popular AI video tools that are actually worth your time
My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly sums up where we stand with AI video tools right now. We‘ve reached the point where even a casual viewer has to take a step back and consider if what…
How to use freebies to optimize your lead generation
I’ll never forget the first freebie marketing piece I created and put on the internet: a free guide to help you grow your Instagram following. I wrote all the copy in a Word doc and tossed it out to my audience. Within a few hours, I had a few hundred new subscribers on my email…
Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe. Their product is tremendous in the world of payment processing, but this ad makes no sense. Not only is it confusing, but it’s missing all the…
Secrets of savable content: How to create content buyers come back for
Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years. Think about it. What kind of things do you save? If you’re like me, it’s photos of people and moments you don’t want to forget, maybe a ticket stub…
How to get AI to write copy in your brand voice — from picking the right platform to training your GPT
When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. To be clear, I still see my own brain and…
Make space for customers to see their business as part of yours
I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant detail: when their photo model bent their knee. Today’s master in marketing isn’t proposing — but she does have some proposals to consider. Meet the…
How to prepare for, navigate, and thrive through summer slumps — according to marketing experts
Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts to heat up. Clients pause new projects. Content calendars fill with refreshes and lighter lifts. And whether you’re in-house or freelance, it can feel like you’re sprinting in place. As a content strategist…