Category: Sales

When I first started consulting for B2B SaaS companies, I made the mistake of thinking the buyer journey and the customer journey were basically the same thing — just two sides of the same funnel. They aren’t. I learned the hard way when a client’s churn rate quietly climbed even as new deals kept coming…

Managing relationships in real estate is more than just remembering names and dates — it’s about nurturing trust through every stage of the buying or selling journey. However, with high volumes of leads, complex transactions, and long sales cycles, real estate businesses’ CRM needs are uniquely demanding. Real estate professionals rely heavily on innovative tools…

I’ve adopted AI into many parts of my business, particularly in marketing and operations. Yet, I wasn’t making the most of what AI could bring to my business. I hadn’t considered AI’s role in business analytics. I spoke to business founders, marketers, and data analysts to learn more about how AI business analytics allows for…

Before starting my career in marketing, I was a business development admin for a relatively large local college. Part of my role was to generate sign-ups for apprenticeships and short courses from local businesses across different sectors. I did this by cold calling (oh, the humanity!), good ol’-fashioned mailouts, face-to-face visits, and email outreach. Like…

HubSpot Commerce Hub streamlines payment collection, quote management, and revenue tracking directly inside the CRM. With businesses increasingly adopting integrated billing tools, Commerce Hub helps teams close the loop between sales, finance, and operations. The best part? It’s completely free. This guide outlines accurate 2025 pricing for each Commerce Hub tier, plus feature comparisons, trade-offs,…

HubSpot Sales Hub is a powerful sales acceleration platform that helps teams streamline outreach, close deals faster, and increase revenue. With 84% of customers reporting 84% improved their lead quality, Sales Hub offers a proven return on investment. This guide provides accurate, up-to-date pricing and feature comparisons across all Sales Hub plans as of 2025….

When I started my sales career, I immediately gravitated toward the slimy salesperson persona. I was pushy and only focused on closing the deal. As I saw it working well for my colleagues, sales gurus, and top sales reps, I developed it into my selling identity. But my natural personality is empowerment and empathy, and…

Is it true that flattery will get you everywhere? In my experience, flattery in sales will at least earn you 20 more seconds of a prospect’s time — and that may be just the opening you need. Salespeople love to talk about whatever product or service they’re selling. Unfortunately, every time a salesperson does this,…

Early on in my sales career, I landed a big (at the time) deal after cold emailing about 30 prospects using a certain template. That one win had me convinced I’d cracked the code. I believed if the messaging worked for me once, it would work over and over, which is why it took me…

When I started in B2B sales and my real phone sales prospecting journey began, I quickly realized I was lost. I was overwhelmed with the process of identifying the right industries, customer profiles, and decision-makers — not to mention finding the best phone number and email addresses to reach the prospect. I knew prospecting was…