Category: Sales

Ever since I stepped into the B2B SaaS world back in 2021, I’ve wondered why some companies with great products crash and burn while others thrive. I kept hearing the term “sales pipeline” thrown around, but I didn’t really understand just how important it was until I started seeing patterns. I’ve seen companies with incredible…

Ever since I stepped into the B2B SaaS world back in 2021, I’ve wondered why some companies with great products crash and burn while others thrive. I kept hearing the term “sales pipeline” thrown around, but I didn’t really understand just how important it was until I started seeing patterns. I’ve seen companies with incredible…

After years as a B2B SaaS content consultant, I’ve learned that while starting a business is exciting, setting up the right structure is so important. Different business structures offer various benefits, but choosing the wrong one can hurt you legally and financially in the long run. Let me share what I‘ve learned about choosing the…

After years as a B2B SaaS content consultant, I’ve learned that while starting a business is exciting, setting up the right structure is so important. Different business structures offer various benefits, but choosing the wrong one can hurt you legally and financially in the long run. Let me share what I‘ve learned about choosing the…

I once worked with a client who completely changed the way I think about business growth. He ran a mid-sized tech company, growing steadily but slowly — until everything suddenly took off. I asked him what changed. His answer? “Joint ventures.” That was the first time I really understood what a joint venture is —…

I once worked with a client who completely changed the way I think about business growth. He ran a mid-sized tech company, growing steadily but slowly — until everything suddenly took off. I asked him what changed. His answer? “Joint ventures.” That was the first time I really understood what a joint venture is —…

What’s the difference between sales and marketing? At a high level, marketing is all about informing leads and attracting them to your company, while sales is about working directly with prospects to highlight the value of your company’s solution to convert those prospects into customers. Sounds simple enough, right? But it turns out that the…

What’s the difference between sales and marketing? At a high level, marketing is all about informing leads and attracting them to your company, while sales is about working directly with prospects to highlight the value of your company’s solution to convert those prospects into customers. Sounds simple enough, right? But it turns out that the…

  You’ve done it: You took an idea, built it into a thriving business, and now you’re ready to sell. Congratulations — few entrepreneurs make it to this point. You’re in the right place if you find yourself asking, “How do I sell my business?” Now, it’s time to ensure you make the right deal…

  You’ve done it: You took an idea, built it into a thriving business, and now you’re ready to sell. Congratulations — few entrepreneurs make it to this point. You’re in the right place if you find yourself asking, “How do I sell my business?” Now, it’s time to ensure you make the right deal…