Customer portal software is a secure self-service platform that provides customers with a centralized location to view their data, track support tickets, and make payments. When connected to
Customer service AI automation workflows that don’t lose the human touch
Customers today expect fast, personalized support, and AI automation workflows make that a reality. Customer service AI automation workflows utilize artificial intelligence to automate repeti
Best cloud customer service software that connects your entire business
Nothing is more frustrating than speaking to different customer service agents and having to re-explain the problem with each interaction. Customer satisfaction and loyalty are closely connec
Why your sales enablement content needs real-world credibility [new data]
I spent three years creating product-led blog posts and case studies for B2B SaaS companies before I realized something obvious: sales enablement content credibility determines whether reps w
3 bitter truths all marketers need to hear right now
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!”
AI vs traditional prospecting: When AI beats manual outreach (& when it doesn’t)
In the age of AI, sales organizations face a fundamental shift in how prospecting gets done. Artificial intelligence can now handle repetitive tasks that once consumed entire workdays. Reps c
Detecting bias in AI prospecting models: A how-to for sales leaders
AI-driven prospecting tools have the potential to transform sales pipelines, but they also carry the risk of reinforcing blind spots. If left unaddressed, AI models can amplify bias that syst
Use the Ick to Create Better Marketing
Our expert this week has a few hot takes.
The best HTML & CSS dashboard templates for admins and users
Have you ever wondered how businesses keep an eye on everything related to their website — from design to updates? The tracking of visitors’ activities and monthly traffic, the bounce rat
How to add AI to your existing CRM without disrupting sales workflows
Integrating AI with existing CRM systems has become a critical priority for sales teams. According to HubSpot’s 2025 State of Sales report, only 8% of sales reps don’t use AI at all, and thos