I know this isn’t a mind-blowing or revolutionary thing to say, but being an entrepreneur isn’t easy. It takes a lot of guts, persistence, business acumen, and strategic thinking — and even having those qualities in spades isn’t always enough for a business owner to stay afloat. The challenges of entrepreneurship can exist well beyond…
Top Entrepreneurship Challenges in 2025 [Data from 200+ Entrepreneurs]
I know this isn’t a mind-blowing or revolutionary thing to say, but being an entrepreneur isn’t easy. It takes a lot of guts, persistence, business acumen, and strategic thinking — and even having those qualities in spades isn’t always enough for a business owner to stay afloat. The challenges of entrepreneurship can exist well beyond…
Skills Every Sales Development Rep Needs to Master — Advice Directly from a Sales Professional
I worked as a sales development representative (SDR) at IBM for the first five years of my sales career. I learned then (and appreciated even more as an account executive) that SDRs are often the unsung heroes of high-performance sales teams. I still appreciate the critical role that SDRs play in gathering account intelligence and…
Skills Every Sales Development Rep Needs to Master — Advice Directly from a Sales Professional
I worked as a sales development representative (SDR) at IBM for the first five years of my sales career. I learned then (and appreciated even more as an account executive) that SDRs are often the unsung heroes of high-performance sales teams. I still appreciate the critical role that SDRs play in gathering account intelligence and…
10 SaaS Onboarding Best Practices to Ensure Your Customers’ Success
During my time as a client services manager at Yahoo and then Verizon Media, I witnessed firsthand how important good SaaS onboarding best practices are. I’ll never forget onboarding a major agency onto our ad server platform –– they were migrating from a competitor’s solution and had millions in annual digital ad spend at stake….
10 SaaS Onboarding Best Practices to Ensure Your Customers’ Success
During my time as a client services manager at Yahoo and then Verizon Media, I witnessed firsthand how important good SaaS onboarding best practices are. I’ll never forget onboarding a major agency onto our ad server platform –– they were migrating from a competitor’s solution and had millions in annual digital ad spend at stake….
Customer Profiling in 10 Easy Steps [+ Templates]
Delivering exceptional customer experiences requires knowing your customers well. Customer profiling helps you achieve this. Throughout my career, whether creating marketing strategies or improving ecommerce conversion rates, I’ve learned one key fact: understanding your audience is essential. To connect with your customers, you need to identify their demographics, understand their motivations, and recognize their pain…
Customer Profiling in 10 Easy Steps [+ Templates]
Delivering exceptional customer experiences requires knowing your customers well. Customer profiling helps you achieve this. Throughout my career, whether creating marketing strategies or improving ecommerce conversion rates, I’ve learned one key fact: understanding your audience is essential. To connect with your customers, you need to identify their demographics, understand their motivations, and recognize their pain…
22 Customer Touchpoints That Will Optimize Your Customer Journey
Customers have countless interactions with your brand, which collectively form their opinion about your business. But what exactly are these touchpoints? A customer touchpoint is any avenue through which prospects and customers interact with your business. Providing value on every touchpoint helps turn prospects into customers, and customers into repeat buyers. In this post, I‘ll…
22 Customer Touchpoints That Will Optimize Your Customer Journey
Customers have countless interactions with your brand, which collectively form their opinion about your business. But what exactly are these touchpoints? A customer touchpoint is any avenue through which prospects and customers interact with your business. Providing value on every touchpoint helps turn prospects into customers, and customers into repeat buyers. In this post, I‘ll…