At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven campaigns that feel alive; they’re innovative, tailored, and sometimes so smart, you’d swear they were made by humans. Curious to see what I’m talking about? Stick around because I’m diving into…
20 best B2B lead generation tools
There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to mention, you also might be selling a product that’s more expensive or requires…
I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up
A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collaborator, is a fantastic way to brainstorm, outline, and yep, even organize and polish my ideas. But with all the AI-generated blog posts out there, how…
This AI prompt can transform you into an elite marketer in any field, here’s how
We all know AI assistants can help with marketing tasks. But, here’s what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen. I’ve been experimenting with this approach for months, and the results are mind-blowing. Instead of crafting prompts from scratch every time you need help with…
This AI prompt can transform you into an elite marketer in any field, here’s how
We all know AI assistants can help with marketing tasks. But, here’s what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen. I’ve been experimenting with this approach for months, and the results are mind-blowing. Instead of crafting prompts from scratch every time you need help with…
Content strategy red flags: What B2B marketing teams get wrong and how to course-correct
I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results they want. Add that the CEO is asking why the competitor is “suddenly everywhere.” Oh, and internally, there’s no real alignment on who you’re talking to, what you’re trying…
Content strategy red flags: What B2B marketing teams get wrong and how to course-correct
I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results they want. Add that the CEO is asking why the competitor is “suddenly everywhere.” Oh, and internally, there’s no real alignment on who you’re talking to, what you’re trying…
How to create a landing page: My simple step-by-step approach
The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a clean, focused page that broke down what the ebook included, how to get it, and…
Flattery in sales: 12 real email templates that prove that flattery will get you anywhere
Is it true that flattery will get you everywhere? In my experience, flattery in sales will at least earn you 20 more seconds of a prospect’s time — and that may be just the opening you need. Salespeople love to talk about whatever product or service they’re selling. Unfortunately, every time a salesperson does this,…
18 KCS resources to bookmark ASAP
When I worked in HubSpot Support, the real superstars weren’t just the reps who could crush fifty cases a day. The ones I admired most were the team members who built deep expertise and product knowledge, and that’s what knowledge-centered support (KCS) is all about. Knowledge-centered support is a methodology focused on capturing, structuring, sharing,…